The portrayal of Kim Jong-un as a gracious peacemaker will play well domestically," says Mr Hotham and fits the North's image of itself as a peace-loving nation, the victim of relentless international aggression.
There is a global dimension too: "The message is that this nuclear power is cultured and is thriving despite sanctions," he adds.
For Seoul, it is a chance to signal goodwill and build confidence between the governments as well as public confidence. But it is recognised as a propaganda offensive and few believe it will alter relations on core issues.
Sporting events like the Olympics are shown on television, but they might not be broadcast live and there will be censorship. Things get complicated when competitions involve Pyongyang's "enemies": the US, Japan or South Korea.
At the 2014 Asian Games the North faced the South in the football final. With a goal in extra time, the South was the side to take the trophy: the match was not shown in the North and the result never officially mentioned.
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